top of page
Washington Improv Theater
Leaving room for improvisation with WIT.
Client
Washington Improv Theater
Role
Designer
Studio
&Wiser
The Washington Improv Theater brings an infectious energy to every stage, classroom, and client meeting. My goal was to capture that spontaneous spirit and infuse it into a cohesive, flexible brand system that inspires their audience to get in on the fun.
The logo acts as a literal spotlight for WIT’s offerings, giving the letters room to move and react like improvisers on stage.
Typesetting one of the longest client names we’ve ever tackled led me to an unexpected exercise: hunting for anagrams funny enough to double as improv prompts. We turned this happy accident into an interactive brand feature hidden on the homepage.
Yes, and
there’s more
bottom of page