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The Salt Line
Brand identity anchored in coastal heritage
Client
Long Shot Hospitality
Role
Designer
Studio
&Wiser
Located steps from Nationals Park, The Salt Line brought New England oyster culture to the DC waterfront. We infused that coastal heritage into an identity defined by utilitarian maritime aesthetics and cheeky nautical storytelling.
A great brand relies on a client ready to invest in the details. Long Shot Hospitality fully backed the vision for The Salt Line from day one, committing to custom collateral like dip-dyed menu boards, hand-marbled paper, and bespoke oyster can labels.
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