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Starfield
Defining the visual identity for Bethesda’s first new universe in 25 years.
Client
Bethesda Game Studios
Role
Senior Art Director
Agency
AKQA
Starfield was still an uncharted concept when we were invited in to help define the game’s core spirit. My primary focus was translating this vision into a comprehensive brand book. Working alongside Bethesda, we converted high-level intentions into precise design instructions, establishing a creative guide anchored by our guiding principle: forever in adventure.
Symbolizing humanity’s last league of space explorers, the Constellation insignia brings an instantly recognizable, retro-futuristic warmth to the brand.
1/10
The grav-wave pattern anchors the visual identity in real science that also inspired the game’s fast travel mechanics. It works as a unifying element that brings depth and a sense of exploration to assets.
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