Sakerum blends the rich flavors of Latin and Asian cuisines and cocktails. The logo and visual identity focus on that fusion by depicting grains of rice and sugarcane (think sake and rum: Sakerum). Gold accents are used throughout the collateral as well as a palette of bright, jewel-toned magentas, greens, and blues. The resulting look is sophisticated, vibrant, and lively.
Designed at General Design Co.