Municipal Equality Index

The Municipal Equality Index may not sound sexy, but this annual report is one of a kind.

Municipal Equality Index

An ongoing collaboration with Human Rights Campaign, every year the HRC staff mindfully scores an ever-expanding list of cities, big and small, on their municipal laws as they relate to the LGBTQ community. It was important for us to give a friendly personality to this piece, as the ultimate goal is to encourage positive change. 

Client: Human Rights Campaign
Role: Designer, Art Direction
Designed at General Design Co.

We presented a couple of conceptual directions early on. This one, dubbed “The Municipuzzle”, turned out to be the clear winner. Never underestimate the power of a punny name.