DC Design Week

In years past, DC Design Week has catered to creatives in the graphic design and advertising fields. In the fall of 2012, we at TGDCo decided to redefine the "Design" in DC Design Week.

Our solution was an inclusive identity to appeal not only to graphic designers, but all the designers in the district. The message was simple: Whether you design furniture, costumes, concert halls, floral arrangements, silverware, or museum exhibits, this week is for you.

In order to reframe the concept of what design is, we decided to literally reframe it. 

We sent out a perforated, reversible postcard lovingly dubbed the design-o-scope. The idea was that invitees would scout for unexpected examples of design, hold up the THIS IS DESIGN frame and snap a photo and upload it to instagram under #DCDW.

A microsite featured a live feed of all of the #DCDW instagram submissions along with a handy how-to video starring every member of The General Design Company and some very cooperative friends.

LOVINGLY MADE AT THE GENERAL DESIGN CO.
PHOTOGRAPHY BY MATT BATISTA | VIDEO EDITING BY DREW HAGELIN 
ART DIRECTION BY SOUNG WISER & SCOTT LIVINGSTON