Cochon 555 is a one-of-a-kind traveling culinary competition to promote sustainable farming of heritage breed pigs. Former Top Chef contestant, Mike Isabella is no stranger to high pressure tournaments.
Mike wanted to stand out from his opponents by going whole hog on his branding. His team wore custom printed butcher hats that doubled as menus for the attendees. A large menu board featured custom illustrations that were inspired by vintage grocery store circulars. The t-shirts were wrapped in butcher paper and twine.